150+ Unique & Trendy Names for Jewelry Brands

May 30, 2025 by Talha

Thinking about launching your own jewelry business?

One of the first big steps is choosing a killer name—something that reflects your style, sticks in customers’ minds, and makes your brand sparkle.

It’s not just about picking something pretty. A name needs to be memorable, SEO-friendly, and give your future customers a feel for what you’re all about.

Whether you’re into minimalist gold chains, colorful gemstones, or quirky custom charms, we’ve got you covered with the perfect jewelry business name ideas.

Let’s walk through this together, and by the end, you’ll have a shortlist ready for your dream brand.

Why Your Jewelry Business Name Matters

Let’s be real: your name sets the tone for everything. It’s your brand’s handshake—the first thing people notice. A strong name:

• Builds trust

• Sparks curiosity

• Helps with Google rankings

• Makes you look legit

Choosing a name isn’t just a creative task, it’s a strategic one.

Tips for Choosing the Right Jewelry Business Name

Before we dive into our master list of name ideas, here are a few quick tips to keep in mind:

Keep It Simple and Easy to Spell

Hard-to-spell names are a no-go. Make sure it’s easy to type and remember.

Make It Unique

Check domain availability. You want to own the name across platforms (website, Instagram, etc.).

Reflect Your Style

Is your brand modern, classic, quirky, or luxury? Let the name reflect that vibe.

Think About Your Audience

Are you selling to brides, fashionistas, or eco-conscious shoppers? Speak their language.

Trendy Names for Jewelry Business

Let’s start with names that are current and fashion-forward:

• GemMuse

• ChicCharm

• DazzleDrop

• LuxeLayers

• VogueGlow

• HaloStreet

• GlintHouse

• ShinyNest

• CraveSpark

• TrendAura

• Luster & Loom

• Gilded Aura

• Velvet Spark

• Opal Muse

• Nova Trinkets

• Quartz Kiss

• Radiant Ivy

• Halo Bloom

• Gemspire

• Chic Ember

• Crystal Theory

• Luxe Tides

• AuraWink

• Prism & Pearl

• DuskGem

• Elara Adorn

• Siren Locket

• Vibe & Vine

• Blush Carat

• Moonlit Glint

• Twinkle Verge

• Aria Stones

• Dainty Forge

• GlimmerNest

• Solstice Shine

• Mirage Trinkets

• Eden & Ember

• Bijoux Breeze

• Posh Gleam

• Velvet Orbit

• Saffron Sparkle

• Glint Grove

• Rose Luxe

• Noir Adornments

• WhisperGem

• Aurora Trinkets

• Golden Haze

• Lune & Link

• Stellara Shine

• Azure Trinkets

Unique Names for Jewelry Business

Want something totally different that no one else has? These stand out:

• NovaBling

• TwinkCraft

• MoltenPetal

• StellarStone

• GleamSpire

• ObscuraShine

• FableGold

• MarrowMetals

• ZephyrGems

• CruxCharms

• • Aurielle Gems

  • Thistle & Thorn

  • Celestara

  • Embervale Jewels

  • Lunalith

  • Glintory

  • Virelle Adornments

  • Zephyra Stones

  • Solenelle

  • Mythica Gems

  • Everlure

  • Onyx Aura

  • Elloria Jewels

  • Crystallis

  • Seraph Gem Co.

  • Noctelle

  • Aurevyn

  • Opaline Thread

  • Iridelle

  • Verdara Gems

  • Nyxa Adorn

  • Gemphoria

  • Valtessa

  • Aether Gleam

  • Orabelle Trinkets

  • Mysteon

  • Garnet Grove

  • Liora Luxe

  • Astrielle

  • Elarion Jewels

  • Halcyra

  • Ethralyn

  • Faye & Forge

  • Bravelle Bijoux

  • Gildra

  • Isolde’s Stone

  • Lyric Gemworks

  • Thaloria

  • Zenith Bloom

  • Veloura

Good Names for Jewelry Business

These are solid, brandable, and ready to grow:

• CrystalBloom

• PureLustre

• Gild & Grace

• TrueTrove

• TerraGem

• AuraArc

• GlistenCo

• ShimmerTide

• Gleam & Co.

• VelvetLink

• • PureGlow Jewels

  • GoldenWhim

  • SparkNest

  • JewelMint Co.

  • LuxeLoop

  • Radiance Row

  • GlimmerRoot

  • BrightLure

  • Charmora

  • EverGleam

  • GleamNest

  • Goldelle

  • Polara Jewels

  • ShineMuse

  • VelvetGem

  • TwinkleBay

  • SilverVow

  • Glintory Lane

  • DazzleCraft

  • JewelNook

  • HaloHaven

  • Trésor Belle

  • AuraNest

  • ChicCharm

  • CrystalWyn

  • Glowora

  • GraceGem

  • NovaGild

  • ShineSpire

  • GildNest

  • LumiLuxe

  • GemLoom

  • PureAura

  • LushGem Co.

  • Blink & Bloom

  • Gleamoria

  • JewelRush

  • The Glint Spot

  • LuxeTrove

  • CharmHollow

Cute Names for Jewelry Business

Want to give off sweet, approachable vibes? Here are your picks:

• SparklePuff

• TinyTreasure

• BubblyGem

• GlitterNugget

• HoneyJewel

• PebblePop

• MiniGleam

• BerryShine

• TwinkleNook

• StarryNest

• SparklePuff

• GemiePop

• TwinkleTote

• DaintyDazzle

• GlimmerBunny

• LushLoops

• HoneyGem

• BlingBerry

• TinselTales

• CharmCuddle

• SweetGleam

• GlitterMew

• GemSprout

• SparklyPals

• LoveyLuxe

• ShineSnuggle

• TrinketTots

• GlowieBear

• CutieCarat

• PreciousPip

• PoshPeach Gems

• SnugSpark

• DazzlyDot

• BijouBlush

• CozyGems

• Wink & Shine

• TwinkleBug

• PinkAura

• GleamyBean

• PoppyPendant

• MellowGems

• LolliLuxe

• SassySpark

• TrinketFluff

• HappyHalo

• Sprinkles & Stones

• PebblePop

• CharmiePie

• DoodleDazz

• TinyTreasure

French Names for Jewelry Business

French names ooze elegance and class. Perfect for a luxe feel:

• Bijoux Belle

• Maison Brillante

• L’Éclat Doré

• Jolie Gemme

• Lumière Bijoux

• Cœur d’Or

• Étoile Éclat

• Trésor Chic

• Bijou de Rêve

• ParisGem

• Bijou Belle

• Éclat d’Or

• Maison de Gemmes

• Lueur Paris

• Trésor Jolie

• Coeur de Bijou

• Rêve d’Or

• Charmant Bijoux

• Douce Brillance

• Lumière Luxe

• Ornée Paris

• Bijoux Chérie

• Miroir d’Or

• Jolie Gemme

• La Perle Rose

• Bijou Étoile

• Brille & Co.

• Trésor de Lune

• L’Atelier Brillant

• Bijouterie Amour

• Élégance Dorée

• Charme Céleste

• Belle Lueur

• Argent & Amour

• Maison Brillante

• Fleur de Gemme

• Bijou Secret

• L’Or Charmé

• Brise de Bijoux

• Jolie Éclat

• Coeur d’Argent

• Bijoux de Minuit

• Rêverie Dorée

• Lune & Lueur

• Bijou Élancé

• Doux Trésor

• Mademoiselle Gemme

• L’Or Parisien

Unique Quirky Names for Jewelry Business

Looking to be bold, fun, and a little offbeat? These are for you:

• RustyHalo

• The Gem Goblin

• Jinx & Jewel

• BlingSnax

• MetalMirth

• QuirkStone

• ShineShack

• Offbeat Bling

• The Twinkle Toad

• LocketRocket

• Quirk & Quartz
• Bling Fling
• Gem Dandy
• The Sparkle Snail
• Twinkle Tonic
• OddGleam
• Bauble & Squiggle
• Winked Trinkets
• The Sassy Carat
• DazzleDoodle
• Glitter Goblin
• FunkyFacet
• Zap & Zircon
• GemmyWit
• Loopy Luxe
• Bijoux Boop
• Charmageddon
• The Peculiar Pendant
• Nifty Nugget
• Sparkle Spork
• WobbleGem
• Shiny Shenanigans
• Gleam Gremlin
• EccentriCharm
• Bead & Bonkers
• ZanyGlow
• Glitz Blitz
• Poptart Pendants
• The Jolly Jewel
• Carat Quirk
• Oddity Adorn
• SnazzyStones
• Tickled Trinkets
• Bling & Blurt
• Moody Moonstones
• BonBon Baubles
• PeculiPearl
• Zoodle Gems
• Fizz & Facets
• Spunky Spark

Catchy Names for Jewelry Business

Make sure your name sticks in people’s minds with these punchy options:

• Glimmerly

• Gemsy

• BlinkBlink

• JewelJolt

• LushLinks

• GleamRush

• BlingBelle

• StonePop

• BoldGems

• CharmFizz

• GlimmerGlow

• DazzleNest

• SparkRush

• LuxeBloom

• ShineCove

• RadiantCharm

• BlingCraft

• GlowVibe

• JewelFlick

• GemTide

• BrightAura

• PureSpark

• LushLuxe

• GloRay

• TrinketTwist

• GleamHouse

• ChicJewel Co.

• ShimmerMint

• TwinkleGrove

• CaratCrave

• GlitzVibe

• GoldMuse

• BlingHaven

• AuraNest

• Dazzly

• SparkSoul

• LustraGems

• ShineMuse

• GemLure

• GlowNest

• LuxeWhirl

• Sparkify

• FlashGem

• JewelSnap

• BrilliaCo

• PrismPop

• NovaCharm

• BlingLoop

• GloBella

• TwinkleTrove

Creative Names for Jewelry Business

Flex that imagination with artsy, inspired names:

• DreamFacet

• Ink & Ore

• Moonstruck Metal

• Artisan Gleam

• CarvedLight

• LushGemistry

• WildChisel

• MetalMuse

• PolishedTheory

• Twine & Treasure

• Gemspire Studio
• Twinkle Theory
• Nova Trinket Co.
• Lucent Lore
• Prism & Pebble
• The Gilded Fern
• Carat Canvas
• Velvet Orbit
• Dusk & Dazzle
• GlowWhim
• The Spark Foundry
• Halo & Hue
• Mystic Gleam
• Charm Atelier
• Shimmer & Sage
• Ember & Ore
• LusterCraft
• Rare Radiance
• Bijou Botanica
• Gleam & Grain
• Opal Echo
• DreamFacet
• Glint & Grove
• EtherGems
• Blink & Bloom
• Solstice Shine
• Aether Adorn
• Obscura Gems
• Radiant Root
• Lustra Lane
• WildStone Studio
• Echo & Ember
• Brilliance Bazaar
• Eclisse Jewelry
• The Crystal Nook
• WhimsyGems
• Luxe Folklore
• Polaris & Pearl
• Verdant Vault
• TwinkleForge

Names for Jewelry Business Ideas

Still unsure? Here’s a list of starting points to help brainstorm your own:

• Use your name or initials (e.g., “By Ava”)

• Use gem names or colors (e.g., “Rose Quartz Studio”)

• Mix nature and shine (e.g., “Leaf & Luster”)

• Think story-based (e.g., “The Lost Charm”)

• Aurora Adornments
• Golden Petal
• Luxe Mirage
• Opal Orchard
• Velvet Carat
• SparkMuse
• Jewel Drift
• Halo & Ivy
• The Gilded Thread
• Mystic Trinkets
• Dazzle Row
• Gem Nest Co.
• Shine Atelier
• Lush Legacy
• Twilight Trinkets
• Brilliance & Co.
• Radiant Root
• Ember Glow Gems
• Crystal Crafters
• GlimmerVault
• Purestone Studio
• Bijou Bloom
• Whispering Gems
• Charmsmith
• Elysian Gleam
• GlowCharm Co.
• Stellar Trinkets
• Brightfern
• Evera Gems
• Lunar Locket
• Charmed Era
• Rare Bloom Jewels
• Pebble & Pearl
• Firefly Facets
• Twinkle Crest
• Polished Muse
• NovaLuxe
• Whisper & Gold
• EchoStone
• Trésor Threads

Cool Names for Jewelry Business

Want to attract a younger, style-savvy crowd? Try these:

• FrostGem

• IceDrip

• RebelStone

• SleekSpark

• NightOre

• PulseShine

• NeonGem

• UrbanChic Gems

• CrystalFuel

• DropForge

• IceGleam
• Urban Carat
• NovaStone
• Frost & Facet
• ChromeGem
• Midnight Adorn
• GlintLab
• Rebel Radiance
• Alloy & Aura
• Zenith Spark
• The Gem Syndicate
• ChillBijoux
• LuxeGrind
• DuskMetal
• PrismHaus
• Grit & Glam
• Bling Theory
• Neon Trinket
• Velvet Rock
• Glow District
• Vibe & Vault
• RareMetal Co.
• Orb & Ember
• Flashstone
• AuraForge
• NightLuxe
• EchoGem
• Pulse & Pendant
• Glimmer Edge
• Solar Carat
• DriftStone
• Coolore Gems
• LavaLuxe
• OnyxNest
• Urban Shine
• SleekSpark
• FrostVault
• Titan Trinkets
• SilverNoir
• GlowReign

Trendy Names for Jewelry Business With Meaning

Here’s a twist: these names are fashionable but also carry deeper messages:

• Elysian Metal (heavenly inspiration)

• Zaria Gems (Zaria = flower, Arabic)

• Thalassa Stone (Greek for sea)

• Kaia Spark (Kaia = pure)

• SerenGem (Serenity + Gem)

• Oriana Gold (sunrise in Latin)

• Nara Locket (happy in Celtic)

• Elara Shine (a moon of Jupiter)

• Avani Sparkle (earth in Sanskrit)

• Lyra Gold (a constellation)

• Lumina Grace (Light and elegance)
• Aurelia Bloom (Golden beauty)
• Solstice Spark (Seasonal brilliance)
• Nova Gleam (New shining star)
• Opal Essence (Unique inner beauty)
• Velvet Radiance (Soft, glowing charm)
• Celeste Glow (Heavenly shine)
• Radiant Ember (Burning bright)
• Prism Aura (Spectrum of colors)
• Halo Charm (Circle of light)
• Luna Mystique (Moon’s mystery)
• Gilded Whisper (Subtle luxury)
• Crystal Mirage (Illusion of beauty)
• Ember Belle (Fiery beauty)
• Aura Bloom (Energy of growth)
• Gleam Haven (Safe place for shine)
• Serene Spark (Calm brilliance)
• Charm Vibe (Good energy)
• Twilight Gleam (Evening glow)
• Bijou Dawn (Jewelry at sunrise)
• Luxe Orbit (Luxury in motion)
• Sparkle Tide (Waves of shine)
• Glow Verge (Edge of light)
• Dusk Jewel (Evening gem)
• Opaline Dream (Dreamy gem)
• Nova Charm (New allure)
• Gleaming Muse (Inspiring shine)
• Radiance Root (Source of light)
• Moonlit Gleam (Moon’s shine)
• Velvet Glint (Soft sparkle)
• Prism Bloom (Colorful growth)
• Golden Drift (Flowing luxury)
• Crystal Ember (Glowing gem)
• Halo Whisper (Soft light)
• Luster Verge (Edge of shine)
• Shine Solace (Comfort in glow)
• Glow Bloom (Growing shine)
• Twilight Spark (Evening flicker)
• Radiant Haven (Safe brightness)

Best Names for Jewelry Business

If you want a name that’s professional, polished, and poised to scale, try:

• Brillia

• Aurielle

• EverGleam

• PureNest

• Lustri

• OpalBloom

• Lucentia

• Eluxe

• Verdura Gems

• GildHaus

• Radiant Roots
• Luxe Haven
• GemGlow
• Velvet Vault
• SparkNest
• PureAura
• GleamCraft
• Crystal Cove
• Halo & Hearth
• Opal Orchard
• Jewel Junction
• DazzleDen
• Glow Haven
• Carat Cove
• Twinkle Trails
• The Gem Loft
• BrightBloom
• Chic Charm
• Luster Lane
• Gleam Grove
• Shimmer Sphere
• Golden Thread
• Sparkling Soul
• Precious Petal
• Luxe Loom
• The Dazzle Spot
• Glow Garden
• Bijou Bliss
• Gemstone Gaze
• Polished Pearl
• Radiance Realm
• Charm Chateau
• Glitter Grove
• Glow Harbor
• Brilliance Bay
• Velvet Glint
• Jewel Nest
• Crystal Cascade
• Shine Sanctuary
• Pure Spark

Quirky Names for Jewelry Business

Add a little personality and fun with these:

• BobbleBox

• BlingThing

• Charmzilla

• TrinketTaco

• ShineSnail

• DoodleGem

• QuirkLoop

• ChunkyCharm

• GleeMetal

• BlingFling

• SparkleSquid
• GlitterGoblin
• BaubleBuzz
• DazzleDoodle
• TwinkleToes Gems
• WackyWinks
• Quirk & Carat
• BlingBlurt
• OddOrb Jewelry
• ZanyZircon
• FunkyFacet
• GlowGiggle
• PebblePunk
• GlimmerGnome
• Wink & Whim
• BizarreBijoux
• CharmChimp
• KookyCarats
• GlitzGuffaw
• PoppyPendulum
• DoodleDazzle
• BlingBop
• SnazzySnail
• JazzyJewelbox
• Fizz & Facet
• SassySpark
• TrinketTwerp
• GleamGremlin
• PopFizz Gems
• NiftyNugget
• BlinkBlitz
• WobbleWink
• JollyJewel
• PeculiPearl
• SparkSpunk
• ZoodleGems
• BonBon Baubles
• TwinkleTweak
• DazzleDrip

Catchy Unique Quirky Names for Jewelry Business

These mash clever + cute + catchy in the best way:

• SparkSpunk

• NiftyGleam

• BlingNerd

• GemJabber

• DazzleWit

• ShineWink

• KookyCarats

• CharmWhiz

• JollyJewel

• TickleGem

• Glint & Giggle
• SparkPop Gems
• Quirk & Carat
• BlinkBerry
• DazzleDash
• JollyJewel Co.
• WobbleWink
• TwinkleTwist
• GlitterGoblin
• BlingBuzz
• Peculiar Pendants
• SnappySpark
• FunkyFacet
• GlowGremlin
• BaubleBop
• CharmChuckle
• GlimmerGuffaw
• BlinkBlitz
• NiftyNugget
• SparkSquid
• WhimsyWinks
• PopFizz Gems
• KookyCarats
• DoodleDazzle
• GleamGiggle
• ZanyZircon
• JazzyJewelbox
• PoppyPendulum
• TrinketTweak
• BizarreBijoux
• SassySpark
• BlingBlurt
• TwinkleTweak
• DazzleDrip
• QuirkyQuartz
• BlinkBlush
• GlitzGuffaw
• SparkSpunk
• Fizz & Facet
• Wink & Whim

Shop Unique Quirky Names for Jewelry Business

Names perfect for your Etsy or Shopify storefront:

• TrinketBliss

• Geminabox

• LuckyPebble Co.

• ShineCrate

• JingleNest

• FancyFinds

• SparkleDaisy

• TwinkleCart

• OddCharm Studio

• ZestyZircon

• Quirk & Spark
• GlowGoblin
• BlinkBazaar
• TwinkleTrove
• DazzleDen
• GlitterGizmo
• BaubleBoutique
• SparkleSquid
• BlingBizarre
• WobbleWonders
• CharmChateau
• GleamGag
• OddityOrnaments
• FunkyFinds
• GlintGlee
• PopFizz Jewels
• WhimsyWares
• BlinkBoutique
• SassySparkles
• TrinketTrove
• JazzyJangles
• PeculiarPearls
• DoodleDazz
• SparkSquid
• GlowGadget
• BizarreBaubles
• BlinkBazaar
• QuirkyQuest
• GlimmerGadgets
• ZanyZircons
• BlinkBazaar
• SparkSpree
• TwinkleTreats
• BlingBoutique
• GleamGrotto
• WhimsyWonders
• DazzleDepot
• Oddball Ornaments
• PopFizz Pieces
• WackyWinks

Trendy Names for Jewelry Business in Pakistan

Want names that work in local and global markets?

• ZevarHaus

• Naaz Jewels

• Rang & Roshni

• Gohar Lane

• Chamak Studio

• SheenGhar

• Anar Jewels

• TillaTrove

• Chameli Gems

• GotaGold

• Zariya Gems
• Noor-e-Jewel
• Gulzar Bijoux
• Sitara Spark
• Roshni Gems
• Meher Jewels
• Zeenat Adorn
• Hina’s Halo
• Saima Sparkle
• Dilkusha Gems
• Jannat Jewels
• Gul Bahar Gems
• Shifa Shine
• Mehreen Gems
• Aangan Adornments
• Sultana Spark
• Nazrana Jewels
• Saahil Gems
• Feroza Glow
• Zara’s Zest
• Rida Radiance
• Bahar Bijoux
• Tamanna Trinkets
• Farah’s Facets
• Noorani Jewels
• Libaas Gems
• Sitara Glow
• Emaan Adorn
• Shehzadi Spark
• Shama Jewels
• Imaan Gems
• Zara’s Treasure
• Farzana Flair
• Gulshan Gems
• Meena Glow
• Sakina Spark
• Azeem Adornments
• Rafia Radiance
• Zara’s Luster
• Huma’s Halo

Sanskrit Names for Jewelry Business

Ancient names add depth and tradition:

• RatnaGriha (House of Gems)

• DivyaShobha (Divine Shine)

• SparshaGold (Touch of Gold)

• Prabha Jewels (Radiance)

• Tejasvi Gems (Luminous)

• Anaya Shine (Caring/Compassionate)

• Jyoti Jewels (Light)

• Kanaka Creations (Gold)

• Aabharana (Ornament)

• Triveni Gems (Three sacred rivers)

Great Names for Jewelry Business

Just plain great names that are versatile and powerful:

• NovaGlow

• EverLuxe

• GlintBox

• PureSpark

• LuxeCraft

• CrystalNiche

• BrightNest

• GlowSmith

• LumenGold

• ShineBloom

• • RatnaVeda

  • ManiKosha

  • KanakaRasa

  • JyotiMudra

  • SuvarnaRang

  • KantiShilpa

  • HemaKala

  • ShubhaRatna

  • TejasRupa

  • ChandraMani

  • DivyaRatan

  • MohanaRatna

  • NidhiKosha

  • ShantiGems

  • AnantaMani

  • KamalaRatna

  • BhavaShilpa

  • PrakashaMani

  • RasaKosha

  • SvarnaJyoti

  • TvaraRatna

  • AmritaMani

  • ShaktiRang

  • BhumiRatna

  • ManjushaGems

  • VedaRatna

  • ShilaKosha

  • DipaMani

  • KalyaniGems

  • VasudhaRatna

  • TejaMani

  • TarangaRatna

  • SomaGems

  • VasantaMani

  • MridulaRatna

  • NavaJyoti

  • PriyaMani

  • RituRatna

  • OjasGems

  • KavyaRatna

Brand Names for Jewelry Business

Looking to go big? These names feel like true brands:

• Aloura

• Oria

• Veloura

• Nuvem

• Clyra

• Auravae

• Solenya

• Veira

• Kivra

• Gemoré

• LusterLane
• GemCrest
• RadiantRidge
• OpalAura
• VelvetVault
• PrismPeak
• ShineSphere
• CaratCove
• GlowGrove
• BijouBay
• DazzleDome
• CrystalCrest
• HaloHaven
• PureLuxe
• GemNest
• SparkSanctuary
• LuxeLoom
• GleamGalleria
• TwinkleTrove
• ChicCharm
• BrillianceBoutique
• GlowGalleria
• JewelJunction
• RadianceRealm
• The Gilded Edge
• SparkleStreet
• CrystalCove
• GlowGarden
• Gemstone Grove
• VelvetVibe
• BlinkBoutique
• LuxeLair
• ShineStudio
• The Gem Loft
• PureSpark
• RadiantRoots
• GleamGuild
• DazzleDen
• AuraAlcove
• GlowGallery

Conclusion

Choosing the right name for your jewelry business is more than just a creative decision—it’s your brand identity. Whether you’re selling online, at markets, or in a boutique, your name is what connects you to your customers.

So take your time. Play around with the combinations. Picture the name on your packaging, on a website, even on an Instagram bio. Once it feels like “you,” go for it.

FAQs

1. How do I make sure the jewelry business name is available?
Search domain registrars and check social handles. Use tools like Namechk or GoDaddy.

2. Can I use my own name for the jewelry brand?
Yes! It’s personal and makes the brand authentic, especially for handmade collections.

3. What if someone already has the name I want?
Try variations or mix it with another word. Always avoid legal trouble.

4. How important is SEO in the business name?
Very. A name with relevant keywords helps in search visibility and ranking.

5. Should my jewelry business name include the word ‘jewelry’?
It can help with SEO, but it’s not required. Focus on uniqueness and brand identity.